At the heart of this brand is movement, always pushing forward, always moving, always changing. Progress321 is working hard to rebuild downtown El Paso. The brand gives it a progressive visual identity.
Onward & Upward
The icon shows upward movement. An upward arrow built of the rows of descending sqaures, 3, 2, 1. Gives the brand an recognizable icon and shows upward movement in the El Paso region.